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About Us

Hey! my name is Tia, the owner of Forever Rooted Apparel.

Forever Rooted was born out of grief. After losing my dad and my job in 2020 during the height of the pandemic, I needed to reevaluate, to figure out what my purpose in life was and what was going to make me happy. After a lot of soul searching, it became very clear, I wanted to honor my dad’s entrepreneurial wisdom, to spread his legacy, and to inspire new entrepreneurs that no matter how humble your beginnings may be, the American dream is still very much alive.  I combined my love for tee shirts, and his wisdom to tell you his story through the art and quotes on our apparel, every design has a story. I'm ecstatic to share our designs with the next generation of business owners!